Swiss electro-wave artist Odd Beholder (Daniela Weinmann) releases “Internet Famous” on 27 February, the second single from her fourth album Honest Work, out 22 May via Berlin’s Sinnbus.
Following January’s “Like A Chore” — a moving reflection on parenthood and workplace strain — “Internet Famous” widens the lens, examining the infrastructures that shape modern creative survival.
Opening with a busy phone signal before launching into pulsing basslines, synth glides and glam-tinged hooks, the track pairs glossy electro-pop with sharp critique. Produced with Douglas Greed and Luzius Schuler (Dino Brandao, Alois), it’s one of Odd Beholder’s most immediate and rhythm-driven releases to date. At its core, “Internet Famous” is a protest song.
The track travels to the Columbia River, where hydroelectric power feeds Google data centres. A worker stands beside a buzzing server labyrinth storing endless digital “streams,” dreaming of resistance. Once home to Indigenous fishing communities at Celilo Falls, the river now powers platform capitalism.
“In the song, I position myself — as a small songwriter subject to Spotify’s market power — in solidarity with those working in server complexes or dispossessed by the infrastructure,” says Weinmann. “I’m just a songwriter, no dynamiter. I try to give these issues a voice through art.”
The single critiques digital monopolies and the rise of “algospeak” — the self-censorship artists adopt to survive shadowbanning and algorithmic control.
“Being internet famous isn’t the same as being heard,” she adds. “The digital colonisation of meaning is connected to old colonialism. We need political strategies to resist it.”
Web: oddbeholder.ch
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