Northern indie-pop artist Ellur shares powerful new single “Now I’m Alone”.
Northern indie-pop artist Ellur returns with a video for her emotionally charged new single “Now I’m Alone”.
The new song follows on from the 21-year-old Halifax artists’ recent critically acclaimed singles “Close To You” and “Best Face On”, as well as recent live dates which have seen her fast-becoming a must-see artist including unforgettable sets at Live at Leeds and SWN Festival, a packed out tour supporting Embrace, and supporting the likes of The Big Moon, Deyaz, Baby Queen, and more.
On “Now I’m Alone”, Ellur displays her vocal prowess in the form of an affecting and deeply personal ballad about growing into adulthood and isolation. The vulnerability of the subject matter is reflected in the melancholic and stark instrumentation, which is made-up of lightly effected piano and atmospheric electronics, which weave and contort around Ellur’s emotive lyrics. The track is a very natural musical evolution from her previous 80s inflected single “Best Face On”, and a departure from the feel-good indie-pop anthem “Close To You”, but Ellur’s ability to write infectious and self-reflecting songs about rejection, craving validation, and independence, remains a constant throughout.
Speaking on the single Ellur says, “Now I’m Alone is a song I wrote about approaching adulthood and finding myself very much alone with a lot of daunting and difficult feelings. It intentionally follows my previous single Best Face On, a song I wrote about going out too much and not wanting to come home. The pair are both the most honest songs I’ve ever written and releasing something so personal is pretty scary. Lee and Rob at Greenmount Studios did an absolutely magical job on the production and really brought to life how it sounded and felt when I wrote the song originally; on the upright piano that’s decades old in my childhood home. I can’t wait to release it. I love it.”
The new material comes on the heels of Ellur’s empowering EP titled “Moments”, which came out in 2021 via Dance To The Radio Records. The EP saw singles championed by Spotify Editorials (NMF UK / EQUAL / Hot New Bands / Peach / Alternative Future etc.), as well as earning early critical acclaim from the likes of DORK Magazine, BBC Radio 1, BBC Introducing, Radio X, and synced on new Amazon series “The Summer I Turned Pretty” and Channel 4.
With more new music on the horizon and further live shows TBA in the near future, “Close To You”, “Best Face On”, and “Now I’m Alone”, are a declaration of intent that sees Ellur make a huge leap forward.
Speaking on her new material she says, “I’m immensely proud of these songs, the lyrics and the sound really feel like a sneak peak inside of my brain and I can’t wait to release them and I’m even more excited to play them live. I’ve been watching a lot of Top of the Pops at the moment too so expect to see some wild dance moves at shows to come.”