Closing-out a benchmark year for the band, the alt/folk three-piece have teamed-up with celebrated Australian director Matthew Thorne on a gripping visual narrative to accompany their latest single “Thumbs Up”.
Filmed in an ex-coal mining commuter settlement in the heart of the Rhondda Valley of South Wales, the video follows the story of a young man and his struggles with, and love affairs with, small town life.
Intended as a partner story to the short film for The Howl & The Hum’s sensational “Boy Racer” (which Thorne also directed), the video explores themes of brotherhood, fatherhood and masculine connection. Framed against the backdrop of a dead-end town with characters of a vividly real nature, the “Thumbs Up” video bristles with all of the intensity, interconnectivity and drama that comes with life in a close community.
A one-off single that takes its cues from the works of Jeff Buckley to early Radiohead, “Thumbs Up” is a track of quietly resplendent folk/pop with an aching sense of melancholy. A cathartic confessional that seeps from the soul, it finds singer Sam Griffiths addressing themes of toxic masculinity and tokenistic gestures in the wake of personal tragedies. “This song was written in the silence after suicides of friends, during depressive episodes, and over non-existent conversations about how we communicate our feelings: our highs, our lows, our loves and losses” he says.
Featuring reverb-glistening guitars courtesy of The Howl & The Hum’s Conor Hirons, the track was produced and mixed by Jolyon Thomas (Slaves, Kendrick Lamar) at Mash and mastered by Kevin Tuffy at Alchemy. The single is the first original music to emerge from The Howl & The Hum since the release of their acclaimed debut album ‘Human Contact’ (released via AWAL in 2020). Marrying uniquely affecting lyrics to expansive musical backdrops, the band earned praise from the likes of DIY, The Line of Best Fit, Clash, Wonderland, Music Week and more. Also winning-over champions at radio including Huw Stephens, Annie Mac, Tom Robinson and John Kennedy; the band have accumulated north of 10 million streams on Spotify and counting.
Making head-turning appearances at festivals such as The Great Escape and SXSW, during their short time together the band’s pin-drop performances are earning them an essential live reputation. Testament to this magnetic appeal, earlier this year The Howl & The Hum graced the stage of the York Minster in their hometown and performed to a sell-out capacity crowd. One of the standout moment’s of the band’s career to date, The Howl & The Hum have now released the full performance for fans everywhere to experience and re-live. Listen to the ‘Live At York Minster’ album here: https://thath.ffm.to/laym-album.oyd
After a rapturously received tour of the nation in Autumn 2021, which included a two-date residency at Leeds’ Brudenell Social Club, The Howl & The Hum look to kickstart 2022 with a string of intimate dates in their January Revive Live Tour this month. Details below.
THE HOWL & THE HUM – 2022 TOUR DATES
‘JANUARY REVIVE LIVE TOUR’
19 Jan – STOCKTON-ON-TEES, KU
20 Jan – PRESTON, Ferret
21 Jan – LEICESTER, Soundhouse
22 Jan – NORWICH, Arts Centre
25 Jan – TUNBRIDGE WELL, Forum
26 Jan – EXETER, Cavern
12 Apr – EDINBURGH, Sneaky Pete’s
13 Apr – DUNDEE, Beat Generator
The Howl & The Hum are: